Social Media and Community Relations
Created Live Pink, an innovative, grass roots and social media campaign promoting breast cancer that built awareness while stimulating creativity (Developer: eVariant).
47 local business and municipalities, 30 internal departments, and more than 60,000 community members across Lorain County participated in less than one month. Submissions included original song and dance video, hand-painted murals, costume contests, and fundraising activities. Had significant impact on awareness of Mercy's cancer services in Lorain County and increased volume of mammogram screenings.
47 local business and municipalities, 30 internal departments, and more than 60,000 community members across Lorain County participated in less than one month. Submissions included original song and dance video, hand-painted murals, costume contests, and fundraising activities. Had significant impact on awareness of Mercy's cancer services in Lorain County and increased volume of mammogram screenings.