BRANDING, MARKETING, and COMMUNICATIONS:
Building awareness, driving customer acquisition, and supporting overall business objectives.
Marketing LeadershipStrategic marketing planning. . . . . . . . . . . . . . . . . . . . .
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Budget management. . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Managed budgets up to $3.1 M.
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Content and collateral development. . . . . . . . . . . . . . . . . |
Produced case studies, white papers, webinars, brochures, brochure templates, fact sheets, posters, web content, and more with internal and external creative teams. |
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Event planning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Organized community leader events, conferences, lecture series, walk-a-thons, banquets, golf outings, exhibits, and sponsored events. Recruited sponsors, volunteers, participants, and attendees. |
Inbound marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Managed digital advertising, marketing automation, pay-per-click (PPC) advertising and SEO. Created innovative viral campaign that stimulated participation by 65,000+ community members in 4 weeks. Secured national and local feature and news stories, live broadcasts, and personality appearances. Increased qualified referrals by 45% in one year via list management, direct mail, email, and events. |
Media, thought leadership, and public relations . . . . . . . . . . .
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Secured national and local feature and news stories, live broadcast, and personality appearances. Increased media coverage by $270,000 worth of column inches in one year by instituting calendar of press releases and advertorials. Launched speakers' bureau in B2B space.
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Research and analysis. . . . . . . . . . . . . . . . . . . . . . . . . . |
Designed measurement maturity model and dashboards for analytics programs. Initiated and co-authored ROI study which won $10,000 national award. Produced SWOT analysis and coordinated consumer surveys, focus groups, and demographic research. |
Video production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Produced and edited television ads, short promotional and tribute films. |
Web development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Created information architecture, directed usability studies, optimized search engine optimization (SEO). |
Writing and editing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Wrote and edited case studies, white papers, fact sheets, webinars, brochure and ad copy, feature articles, talking points, blog posts, speeches, and web content. |