Marketing Manager, 2012 – Present
MedAmerica/CEP America, Emeryville, CA
Directs team of 3 full-time staff members in strategic campaign design and lead generation activities to support business development and recruiting functions; including marketing automation, email, direct mail, website and search advertising, print ads, as well as marketing for more than 30 events annually such as receptions, seminars, and exhibition booths at conferences.
Marketing and Communications Director, 2010 – 2012
Mercy, Lorain, OH
Oversee marketing, internal communications, and media and community relations for health system including 2,100 employees, two hospitals, a cancer center, 24 physician offices, and more. Managed 3 full-time staff and $3M+ budget.
Independent Contractor and Consultant, 2008 – 2010
Provided marketing and sales planning, project management, event planning, and website development for hospitals, educational institutions, and small businesses. Recent clients include The Cleveland Clinic, The Cleveland Foundation, Dominican University of California.
Marketing Strategy Manager, 2004 – 2008
NatureBridge (formerly Yosemite National Institutes), Sausalito, CA
Developed and managed first-ever organization-wide marketing structure, brand strategy, and cohesive marketing and sales plans for premier provider of environmental education in National Parks.
Market Associate and Interim Marketing Manager, 2000 – 2004
The Cleveland Clinic, Cleveland, OH
Led marketing and communications for individual service lines and hospitals in this 9-hospital system, including pediatric marketing at the Cleveland Clinic main campus, which is ranked one of nation’s top 4 hospitals by U.S. News & World Report.
Special Events Coordinator, 1999 – 2000
Prevent Blindness America, Cleveland, OH
Coordinated events and public relations for local chapter of nation’s leading volunteer eye health and safety organization.