Strategic and resourceful marketing professional with 10 years success building awareness, driving customer acquisition, and supporting overall business objectives.
Marketing Leadership
Strategic marketing planning. . . . . . . .
Developed and implemented annual marketing communications plans to directly support business objectives, in cooperation with product marketers, sales team, top administrators, and physician leaders.
Budget management. . . . . . . . . . . . . . .
Managed budgets up to $520,000.
Supervision and leadership. . . . . . . . . .
Supervised marketing and sales teams, graphic designers, writers, volunteers, and vendors. Led cross-functional project groups.
Project Management
Advertising. . . . . . . . . . . . . . . . . . . . . . . .
Produced award-winning, multi-media campaigns, including radio, print, billboard, bus advertising, direct mail, online ads, and guerilla advertising. Managed design agency and placement.
Branding. . . . . . . . . . . . . . . . . . . . . . . . . .
Developed cohesive parent brands for matrix organizations with multiple target audiences.
Collateral development. . . . . . . . . . . . . . .
Produced brochures, brochure templates, fact sheets, posters, web content, and more with internal and external creative teams.
Community & government relations. . . . .
Coordinated mutually beneficial projects and events with representatives from Department of Interior, National Park Service, NBC, Clear Channel, NFL, Sears Optical, Cole Vision, The Plain Dealer, Cleveland.com, schools, counties, municipalities, and more.
Direct marketing. . . . . . . . . . . . . . . . . . . .
Increased qualified referrals by 45% in one year via list management, direct mail, email, and events.
E-commerce. . . . . . . . . . . . . . . . . . . . . . .
Initiated, developed, and launched online store. Selected products, set pricing, and created launch campaign.
Event planning. . . . . . . . . . . . . . . . . . . . .
Organized conferences, lecture series, walk-a-thons, banquets, golf outings, exhibits, and sponsored events. Recruited sponsors, volunteers, participants, and attendees.
Media and public relations. . . . . . . . . . . . .
Secured feature and news stories, live broadcasts, and personality appearances. Covered 24-hour media pager. Wrote capabilities statement for hospital system during Anthrax scare.
Product and service line launches. . . . . . .
Launched summer camps, emergency, and oncology centers.
Research and analysis. . . . . . . . . . . . . . . .
Initiated and co-authored ROI study which won $10,000 national award. Produced SWOT analysis and coordinated consumer surveys, focus groups, and demographic research.
Video production. . . . . . . . . . . . . . . . . . . .
Produced and edited short promotional and tribute films.
Web development. . . . . . . . . . . . . . . . . .
Directed usability-based redesign of 700-page site.
Writing. . . . . . . . . . . . . . . . . . . . . . . . . . .
Wrote brochure and ad copy, feature articles, talking points, blog posts, and web content.